Leading Marketing Experts to Headline Uganda’s First State of Marketing Address

Uganda’s marketing industry is set to take a major step forward with the introduction of the country’s first-ever State of Marketing Address, a high-level masterclass that will precede the 5th edition of the Uganda Marketing Excellence Awards. The event will take place on Thursday, December 11, 2025, at the Kampala Serena Hotel.

The new address has been introduced as part of celebrations marking five years of the marketing awards. While the awards have traditionally highlighted outstanding campaigns and professionals, the State of Marketing Address is designed to take a broader view of the sector, focusing on its overall performance, emerging challenges, growth opportunities, and future direction.

Organisers say the initiative aims to spark deeper reflection on the role of marketing in national development and business growth. This year’s theme, Promoting Sustainable Marketing Excellence, emphasizes the importance of ethical, resilient, and long-term marketing practices.

Industry leaders will share insights on key trends shaping the marketing landscape, including digital transformation, artificial intelligence, social media evolution, internet growth, and emerging media platforms. The forum is expected to attract senior marketing executives, technology entrepreneurs, brand managers, creative agencies, public relations professionals, and business leaders.

Participants will also have opportunities to engage directly with experts, helping them gain practical insights to guide their strategic planning for the year ahead. The event will conclude with the launch of the State of Marketing Report Uganda 2025, which is intended to provide data-driven guidance for marketing professionals.

The confirmed panel brings together senior leaders from banking, telecommunications, analytics, sustainability, and corporate affairs. Two discussion sessions are planned: one examining the current state of marketing through data and trends, and another featuring top executives discussing leadership skills and strategies needed to build competitive and future-ready businesses.

The State of Marketing Address will be followed later in the evening by the Uganda Marketing Excellence Awards gala at the same venue. The awards ceremony is expected to bring together leading brands, agencies, and professionals to celebrate excellence and innovation across the marketing industry.